Logo

Explore all logo versions available here, including the colour logo for entry level and the solid logo for participation and functional levels, each with standard and small sizes. The outlined and masked logos are for special uses only, they are exclusively available in standard sizes, and their use in smaller sizes is not permitted.

Our logo based on a balance grid is geometrical and timeless.

The standard logo is used up to 135px or 30mm wide. Below this size, the small use logo is mandatory to maintain clarity and avoid clutter. Minimum size of the small use logo is 60px or 16mm.

Our logos include built-in clear space to ensure proper placement, avoiding proximity to edges or other elements. This clear space represents the minimum distance required.

Placement with Glow Mirror

On participation level we always place the logo on top of the Mirror axis.

Placement with Glow and photography Mirror

Here’s a suggested placement for the logo while using the Glow Mirror and photography. Use white logo on dark photography and use black logo on light photography.

Placement without Mirror

Explore these suggested logo placements, all perfectly tailored for a single image setting. Remember to use only one logo at a time.

Colour logo

The colour logo takes the stage and invites you to the colourful world of Odido. The preferred use is on a black background.

Solid logo with Glow

The preferred solid logo is black on default Glow. If the logo has to be white then use darker versions of Glow to ensure readability.

Solid logo with colour palette

Leverage this box to discover ways of enhancing the visibility of the primary logo on various backgrounds using our colour palette.

Logo can also be applied on top of imagery. In these instances, use black solid logo on lighter images, and white solid logo on darker images to ensure that there is enough contrast. Never use colour logo on imagery.

Overview

Discover the versatility of our logo, tailored for various brand categories. Each lockup is uniquely crafted to ensure distinctiveness across the brand. Below, explore the four main categories.

Sub-labels

We provide two logo lock-up examples: one for Business and one for Odido.nl. Utilise the grid to effortlessly construct new lock-ups. Use the small version between 134 and 60px.

Strategic initiatives

Strategic initiatives are type based, word marks are created with Otypical Headline and are framed in one of our shape. Here is the Voor elkaar sub-brand label using a pill with two sharp corners. Strategic initiatives are used in proximity of the solid logo, but never too close. The size of the label can be bigger than the logo, but never more than twice as big. They can also be used at the equal size.

Sponsoring

Here is the sponsoring logo lock-up example. Utilise the grid to effortlessly construct this design.

Partnership

Here is the partnership with TeamNL lock-up example. Utilise the grid to effortlessly construct this design.

Below are some examples that should always be avoided when using our logo.

Explore the following examples to see how our logo can be effectively utilised.

You can download the available B2B logos here.

You can download the available B2C logos here.